The Principal Partners of P5 Group

Linda Merrick AIPMM Certified Product Manager

Partner in charge of product management services

Having managed product lines ranging from $3 million to $100 million in world-wide revenue, Linda Merrick is a P5 Group co-founder who has helped software companies bring successful products to market for over 20 years.

In key marketing positions for some of the Northwest's best-known names in enterprise software, Linda’s track record is one of bringing products to the top of their categories — with a string of successes in increased revenue and market share.

Linda’s far-reaching experience includes managing products at every stage of the product life cycle — from new technology to retirement. Her areas of expertise include driving improvements in product life cycle management, developing successful corporate and product positioning, and launching products across a variety of sales channels.

Linda teaches Software Product Management to graduate students at the University of Washington and serves on the Product Management Consortium’s Advisory Board.

Corporate Experience

The following is a partial list of Linda’s key achievements in the corporate world, prior to co-founding P5 Group.

Corporation	Linda’s Key Achievements
	One of the world’s leading developers of enterprise networking and communications software. Managed flagship product line, producing the company’s highest yearly return on investment.
	Home of LapLink, the world’s best known PC-to-PC communications tool. Re-launched LapLink as a leading communications application, garnering 38% retail market share and 12 industry awards in its first 8 months. Launched new LapLink Wireless technology, resulting in over 40 reviews including coverage in Business Week.
	The first PC-based software for professional accountants. Designed and implemented quality and communication programs that reduced churn from 30% down to 4%.
	Maker of expense management solutions for Fortune 100 companies. Updated company image and strengthened presence in enterprise market through targeted messaging and positioning.

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